Hello! We're super glad you're here. We are Anisha and Reetu; best friends since university days! Over the years we've worn many hats, from advertising filmmakers to travel vloggers. And in 2023 we embraced the digital nomad lifestyle, leaving home to explore the world.
We had always dreamt of creating something uniquely ours. Jewellery has been a huge part of our lives and somewhere in our hearts we had a desire to explore more. But finding that perfect blend of top-notch quality and stunning design? Not as easy as it sounds! We were picky (okay, really picky) and knew we couldn't settle for anything less.
Then, during our time in Korea, living like locals and soaking up everything the country had to offer, we stumbled upon their incredible jewellery scene. Talk about a game-changer! The craftsmanship, the attention to detail—it blew us away. We couldn't resist diving deeper, so we started wearing these pieces ourselves, day in and day out, testing them to the max to make sure they stood the test of time.
And that's how our dream of creating a jewellery brand that feels like it's made just for you came to life. Why jewellery? Because it is a celebration of life. From gifting yourself that small trinket without an occasion because one morning you just felt like, to planning for months about a wedding; jewellery is something that’s common in life’s small and big celebrations. It gives you that much-needed confidence, sometimes helps you blend in, or stand out.
Iyagi is more than just a brand to us—it's our shared dream brought to life. We wanted to create something that feels like a warm hug, something that gets you, comforts you, and celebrates every bit of who you are.
So, join us on this sparkling journey (and yes, puns are totally intended!) where we celebrate individuality and the joy of self-expression.
Happy shopping! Or hours of window shopping before you choose something. (We’ve all been there, no judgements!)
